the soap box

  • Video was right for Sebesta Apothecary - Does it make sense for your brand?

    We recently worked with a local business, Uncommon Collaborative, to create a series of videos that will help to share our story more effectively in the virtual world. Their expertise is visual storytelling and Bre, the owner works through video and photo to capture the moments in a makers day that share their work and their ‘Why’ with customers in a way that isn’t pushy or salesy. 
  • Small business in the time of a pandemic (updated 5.1)

    Social distancing sucks, but it is a necessary evil to help us minimize the effects of the pandemic. Many of us are dealing with reduced hours or unemployment on top of cabin fever and virtual happy hour fatigue. 

    But, what is it like to continue to run a small business in this chaos? We are a small business and right now like many other industries our future isn’t super clear. There is so much that has changed but also so much that hasn’t! This is how we have been surviving thriving during this time, much of it with the support of other small businesses! 

  • Meet the Maker: Who, What and Why

    I get a lot of questions about my background, why I do what I do and what got me into all this, so hopefully this will help answer some of those questions.